Edwin Bessant: Leading With Courage, Tenacity, and Diligence


 

A courageous leader, Edwin Bessant, spotted a gap in the healthcare arena 27 years ago, gave up his high-flying career in consumer healthcare at Pfizer Consumer [Formerly Wyeth], and set up Ceuta Healthcare with his founding partner Annette D’Abreo. Edwin is now serving as the CEO of Ceuta Group. Tenaciously and diligently, 

The bellow are the highlights of the interview with Insights Success a business magazine online.

Pioneering A Unique Vision and Expanding Business Model

Started in 1994 as an omni-channel sales & marketing outsourcing partner, Ceuta Healthcare has now transformed into a Group of twelve companies with access to 114 international markets.

Together, Ceuta Group’s businesses deliver the next generation of an industry-unique ‘Integrated Consumer Brand Outsourcing Services’ business – Global services include: Advisory, Digital, Shopper & Category Insights, Creative Design, Data Analytics, Field Marketing Sales & Marketing Execution and Logistics [www.ceutagroup.com].


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