JD Engelbrecht: Offering You Well-Suited Strategies

 



When you are in the field of marketing and technology, you bring ideas to life. The field requires a creative mindset to deliver the best. Very few people out there that can execute this creativity successfully. Today we have got someone who is an expert in the context of digital product development, commercialization, and distribution – JD Engelbrecht a commercial technologist who serves as a Managing Director at Everlytic.

JD has a solid grasp of business fundamentals that add value to the company. Through this knowledge, he directs challenges into opportunities for the team company and the people. In our venture of The 10 Best Performing Tech Leaders in Africa, we interviewed JD Engelbrecht who takes us through his journey across the media, ecommerce, advertising, data science, agriculture industries and finally working with Everlytic.

Below are the highlights of the interview with Insights Success a top business magazines:

If given a chance, what change would you like to bring in the digital communication industry?

There is a significant need and opportunity for email service providers (ESPs) of scale to create solutions that will support everyone in the industry. For instance, as a platform, our customers have access to a lot of personal data that is processed through our network. A person on one of our clients’ lists will likely be on more than one of our clients’ lists. 


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