7 Tips to Maximize Your Geofence Marketing Strategy and Outsmart the Competition

 

Have you dabbled in geofence marketing but aren’t getting the results you’d hoped for? Like all marketing efforts, geofencing requires a balance of experimentation and data-driven decisions. When deployed correctly, geofence marketing, which reaches customers within a virtual fence, can encourage up to 75% of customers to take a specific action.

But there’s more to geofence marketing than setting up a digital perimeter around your business and sending nearby customers a coupon. There are certain tips that can make this marketing initiative more effective and give you a competitive edge.

To elevate your geofence marketing, try these seven tips:

1. Opt for smaller geofences.

When you begin geofence marketing, you might be tempted to cast a wide net. In other words, you might consider setting up a geofence that covers an entire city, but smaller is usually better.

Customers within a geofence should be able to reach your location within five minutes. Rather than a geofence that covers an entire city, setting it to cover a single shopping plaza or a one-mile radius around your business will likely yield better results.

2. Think beyond your store’s perimeter.

In most cases, a geofence is set up around a business to capture foot traffic in shopping plazas or customers living nearby. However, there are some businesses that might need to think outside of the five-minute radius of their business.

A ride-sharing company, for example, might consider setting up a geofence at an airport or a street with bars and nightclubs where people might need a ride home at night. A sporting goods store might set up a fence around a stadium and offer game attendees a coupon to use on game day. A daycare might consider launching a geofence around a playground or community center to offer childcare services to parents.

You should create geofences where your ideal customers are, and that differs for every business.

3. Target a specific audience

Geofencing gives you the power to send customers messages, but you want to wield this power with care. Frequent messages aimed at a mass audience will become irritating quickly. Instead, target specific customers.

For instance, you might target customers using demographic information, and aim your message at female customers between the age of 18–24. This is often called secondary targeting, since the first target criteria is based on a person’s physical location.

Targeting specific audiences will avoid ad fatigue, but you’re also likely to see better response rates. Targeted ads, on average, are twice as effective as non-targeted ads.

Source:https://insightssuccess.in/7-tips-to-maximize-your-geofence-marketing-strategy-and-outsmart-the-competition/

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